Jean-Marc Ballée has been invited to design the whole visual identity of the 6th edition of Les Ateliers de Rennes - Contemporary Art Biennale.
Rather than a single image that would be fixed several months prior to the opening, Jean-Marc Ballée wished to create as many visuals as there are steps and communication tools during the preparation of the event.
In constant motion, the visual identity of “À Cris Ouverts” is designed as an artistic project that expands in the public communication space of Rennes. It is the visual process that goes along with the design and set up of the 6th edition of Les Ateliers de Rennes.
Jean-Marc Ballée has created a grammar, a set of gestures and signs that erupt and streak the space. The black marks following each other, bending, and combining—form expressions and allow cracks.
In addition to this grammar, he designed specific typefaces among which fonts that overlap and thicken in some areas, making the texts and words of the Biennale vibrate.
Jean-Marc Ballée has also been invited by Lendroit Éditions, partner of Les Ateliers de Rennes, to continue the invasive logic of his project within their space.